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Seasonality in Retail Counts for More Than a One-Time Spike

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Trends

Seasonality in Retail Counts for More Than a One-Time Spike

The near term revenue from seasonal retail events is important, but so is having a plan to capitalize on the long term impact of those holiday rushes.
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Trends

Evaluating Retail Email Benchmarks in the Age of Personalization

As marketers scale personalization, retail email benchmarks must evolve to properly reflect these more nuanced programs. Here's what it takes.
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Strategy

5 Marketing Plays for Direct to Consumer Brands

Direct to consumer brands can take their success to the next level by doubling down on the use of data in marketing. Here are some ideas to make it happen.
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How-to

4 Ways Retailers Can Take Advantage of Prime Day

Prime Day might be Amazon's event, but retailers of all kinds see returns from the new summer holiday. Follow these 4 tips to take advantage of Prime Day.
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Strategy

Rethinking Email Marketing Performance in Retail

Understanding true email marketing performance requires cutting through noisy performance proxies. To do so, anchor your metrics around three core concepts.
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How-to

5 Steps to Win the Back-to-School Shopping Marathon

The most savvy retailers use the back-to-school season to acquire new customers and then build on that spike to cement loyalty throughout the year. Here's what it takes.
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