Knowledge Base Guides + ebooks
Explore what's possible
with Bluecore
Course Catalog
Explore all available courses within the catalog!
Courses Videos Learning Paths Product Site Email SMS Advertise Internal
Live Training
Enroll in live training events with a Bluecore expert!
Live Training
[separator] 📣 NEW AND NOTEWORTHY 📣
separator
L&Tea Time: Experience Designer
Learn the ins and outs of building email campaigns in a journey series
Live Training Intermediate Product Email Webinar
Email Course Pathway
Use Bluecore Communicate to create targeted and personalized email campaigns to drive conversion & repeat purchases.
57 min
Courses Beginner Product Email Everyone Learning Pathway
Mobile Course Pathway
Use Bluecore Communicate to create targeted and personalized mobile campaigns that engage audiences faster.
32 min
Courses Beginner Product SMS Everyone Learning Pathway Mobile
L&Tea Time: Smart Content
Learn about the powerhouse feature known as Smart Content!
Live Training Intermediate Product Audiences Open to everyone
Bluecore Communicate (Email) - VTE: Instructor-led
Learn all about building templates via VTE
Select participants only
66 min
Live Training Email Everyone Available by Request Webinar
Using Audiences in Bluecore
Target audiences, build a custom audience with filter criteria, and measure effectiveness of your audiences in Bluecore.
9 min
Beginner Videos Product Everyone Platform Microlearning Audiences
Measure Performance of Mobile Campaigns
Learn how to use Bluecore Mobile Analytics to measure performance and proactively review campaigns for compliance.
7 min
Beginner Videos SMS Everyone Microlearning Mobile Data analytics
Create & Launch an Email Campaign
Learn how to create a new email campaign, including how to manage and make changes over time.
13 min
Beginner Videos Email Everyone Microlearning Building Campaigns
Bluecore Reporting & Analytics: Instructor-led
Learn all about Reporting & Analytics
Select participants only
66 min
Live Training Everyone Platform Data analytics Available by Request Webinar
Bluecore Advertise: Instructor-led (recorded)
Learn all about Bluecore Advertise
24 min
Videos Advertise Everyone Microlearning
Site Course Pathway
Use Bluecore Site to create targeted and personalized on-site campaigns to drive identification & conversion.
43 min
Courses Beginner Site Everyone Learning Pathway
Bluecore Summer Product Webinar 2023
Learn what's new and what's coming from Bluecore
Bluecore Audiences: Instructor-led
Learn all about building and analyzing audiences
Select participants only
61 min
Live Training Everyone Platform Audiences Available by Request Webinar
[separator] 🧑‍🏫 Bluecore Foundations 🧑‍💻
separator
Workshop: BFCM Prep Series - Enhance Loyalty with a Discount-Affinity Campaign
In this workshop, we'll walk through an end-to-end use case of creating an email campaign to send to shoppers who have a discount affinity, in preparation for Black Friday/Cyber Monday 2024.
Advanced Open to everyone Workshop Loyalty
Workshop: Enhance Loyalty with a High-CLV Winback Mobile Campaign
In this workshop, we'll walk through an end-to-end use case of creating a mobile campaign to send to and win back lapsed high-CLV buyers.
Advanced Workshop Loyalty
Workshop: Enhance Conversion with a Multi-Touch Abandon Cart Journey
In this workshop, we'll walk through an end-to-end use case of creating an abandon cart journey with multiple campaign touchpoints.
Advanced Open to everyone Workshop Conversion
Earn The Communicate (Mobile) Certification
Certification SMS Everyone Mobile
Workshop: Holiday Prep Series - Enhance Conversion with a Hidden Gems Gift Guide Email Campaign
In this workshop, we'll walk through an end-to-end use case of creating a gift guide email that includes hidden gem products, in preparation for winter holidays 2024.
Advanced Workshop Conversion
Workshop: Holiday Prep Series - Enhance Loyalty for the Holidays with a Category Affinity Email Campaign
In this workshop, we'll walk through an end-to-end use case of creating an email campaign for lapsed shoppers with a category affinity, in preparation for winter holidays 2024.
Advanced Workshop Loyalty
Bluecore Communicate (Mobile): Instructor-led
Learn all about Mobile settings, audiences, and campaigns
Select participants only
66 min
Live Training Everyone Mobile Available by Request Webinar
Workshop: BFCM Prep Series - Enhance Identification with a Tap-to-Join Lead Capture Campaign
In this workshop, we'll walk through an end-to-end use case of creating a popup campaign on-site to allow shoppers to tap-to-join the mobile list, in preparation for Black Friday/Cyber Monday 2024.
Advanced Identification Workshop
Workshop: Enhance Identification with a "Notify Me Back in Stock" Capture Campaign
In this workshop, we'll walk through an end-to-end use case of creating a "Notify Me Back in Stock" capture popup on-site campaign for products that are out of stock.
Advanced Identification Open to everyone Workshop
Workshop: BFCM Prep Series - Enhance Retention with a "Complete the Look" Email Campaign + Personalized Product Recommendations
In this workshop, we'll walk through an end-to-end use case of creating a "complete the look" email campaign with dynamic recommendations for active buyers, in preparation for Black Friday/Cyber Monday 2024.
Advanced Workshop Retention
Bluecore Advertise: Instructor-led
Learn all about Bluecore Advertise audiences and syncs
Select participants only
66 min
Live Training Advertise Everyone Audiences Available by Request Webinar
Campaigns Overview
Choose the right type of campaign, audience, and timing for your use cases.
9 min
Beginner Videos Everyone Platform Microlearning Building Campaigns
Earn The Communicate (Email) Certification
Certification Email Everyone
Earn The Site Certification
Certification Site Everyone
What is Site?
Explore Bluecore's premiere on-site campaign creation tool and its benefits for digital marketers.
3 min
Videos Site Everyone Microlearning
Set Targeting Rules for a Site Campaign
Target this Site campaign toward specific audiences or shoppers.
8 min
Videos Site Everyone Microlearning Audiences
Bluecore Platform Overview & Navigation
Explore Bluecore's platform and learn how to navigate the UI to access important features.
12 min
Beginner Videos Product Everyone Platform Microlearning
Create a Site Campaign & Adjust Settings
Create a new Site campaign and configure start and end dates, recurrence, and suppression.
4 min
Videos Site Everyone Microlearning Building Campaigns
Measure Performance of a Site Campaign
Use Site Analytics to see how your campaigns are performing and measure effectiveness
5 min
Videos Site Everyone Microlearning Data analytics
Bluecore UI & Controls: Instructor-led
Learn all about the Bluecore platform
Select participants only
61 min
Live Training Everyone Platform Available by Request Webinar
Workshop: BFCM Prep Series - Enhance Conversion with an Abandoned Browse Mobile Campaign
In this workshop, we'll walk through an end-to-end use case of creating a triggered text message to send to shoppers who have abandoned their browse on the website, in preparation for Black Friday/Cyber Monday 2024.
Advanced Workshop Conversion
Design an Email Template
Learn how to use the Visual Template Editor (VTE) to create stunning email templates for your campaigns!
11 min
Beginner Videos Email Everyone Microlearning Building Campaigns
Create Email Global Widgets
Learn how to build custom email global widgets, like headers and footers, to apply limitlessly across your email campaigns and speed up creation time.
6 min
Beginner Videos Email Everyone Microlearning
Predictive Audiences Overview
Learn how Bluecore's predictive audiences intelligently recommend how audiences should be segmented.
7 min
Beginner Videos Product Everyone Platform Microlearning Audiences
What is Bluecore Communicate™ Email?
Explore how Bluecore Communicate™ helps retailers create email campaigns that make a difference with shoppers.
4 min
Beginner Videos Email Everyone Microlearning
Create, Test, and Launch a Mobile Campaign
Learn how to craft an SMS or MMS message, test it, and launch it to your shoppers.
10 min
Beginner Videos SMS Everyone Microlearning Mobile Building Campaigns
Measure Performance of Email Campaigns
Learn how to access and analyze engagement, deliverability, and revenue-related metrics for your email campaigns.
9 min
Beginner Videos Email Everyone Microlearning Data analytics
Bluecore Site - Targeting: Instructor-led
Learn all about configuring Site targeting rules
Select participants only
66 min
Live Training Site Everyone Audiences Available by Request Webinar
Earn The Platform Certification
Certification Everyone Platform
Build a Custom Audience for Email
Learn how to build a custom audience using Bluecore's Audience Builder to target complex segments and make the most impact.
7 min
Beginner Videos Email Everyone Microlearning Audiences
Build an Audience for Mobile
Learn how to build a mobile-specific audience to target later with text campaigns.
7 min
Beginner Videos SMS Everyone Microlearning Mobile Audiences
Choose the Right Type of Site Campaign
Learn the types of Site campaigns you can create and their use cases.
6 min
Videos Site Everyone Microlearning
Design a Site Campaign
Use a variety of methods to create a new template for a Site campaign and configure template settings.
11 min
Videos Site Everyone Microlearning Building Campaigns
Dynamic Product Rules
Use Bluecore's dynamic product rules to recommend and display products in campaigns.
9 min
Beginner Videos Product Everyone Platform Microlearning
Retail, Marketing, and Bluecore - How it all fits together
Learn more about the retail industry, how marketing plays a role, and where Bluecore fits into the bigger picture!
53 min
Everyone Learning Pathway marketing retail
Create a Multi-Touch Journey
Learn how to create a multi-touch journey of multiple campaigns over time, like for post-purchase flows.
7 min
Beginner Videos Email Everyone Microlearning
Prep for Mobile Campaigns with Marketing Settings
Learn how to prepare for sending SMS and MMS messages with Bluecore's global marketing settings.
6 min
Beginner Videos SMS Everyone Microlearning Mobile
Platform Course Pathway
Ready to get the most out of your digital marketing efforts? Learn to navigate the platform and where to find important features.
56 min
Beginner Product Everyone Platform Learning Pathway
Get Set Up for Success
Once logged in, configure a few things now to help make your life easier later.
11 min
Beginner Videos Everyone Platform Microlearning
Test & Launch a Site Campaign
Use targeting criteria to test your campaign before it's live for everybody.
4 min
Videos Site Everyone Microlearning
What is Bluecore Communicate™ Mobile?
Learn how Bluecore Communicate™ Mobile enables you to engage your audience faster with mobile campaigns.
3 min
Beginner Videos Product Everyone Microlearning Mobile
Workshop: Enhance Identification with a Site Capture Campaign and a Transactional Welcome Email
In this workshop, we'll walk through an end-to-end use case of connecting a Site lead capture campaign with a transactional welcome email.
Advanced Identification Open to everyone Workshop
Workshop: Enhance Conversion with a "Treat Yourself: Self-Care Day!" Smart Email Campaign
In this workshop, we'll walk through an end-to-end use case of creating a smart email campaign with dynamically changing content to help celebrate international self-care day!
Advanced Open to everyone Workshop Conversion
Workshop: Enhance Retention with a Loyalty / VIP Nurture Email Campaign
In this workshop, we'll walk through an end-to-end use case of creating an email campaign to send to loyalty and VIP shoppers to bring them back to the site.
Advanced Open to everyone Workshop Retention
Bluecore Site - Templates: Instructor-led
Learn all about building Site templates via VTE
Select participants only
66 min
Live Training Site Everyone Available by Request Webinar
Workshop: Enhance Loyalty with a Replenishment Triggered Email
In this workshop, we'll walk through an end-to-end use case of creating a triggered email campaign to send to shoppers who are due for a product replenishment.
Advanced Open to everyone Workshop Loyalty
Bluecore Communicate (Email) - Email Campaigns: Instructor-led
Learn all about building, testing, and managing email campaigns
Select participants only
66 min
Live Training Email Everyone Building Campaigns Available by Request Webinar
Workshop: Enhance Retention with a Dynamic Geographical Smart Campaign
In this workshop, we'll walk through an end-to-end use case of creating a batch email smart campaign with dynamic content that changes based on shopper geography.
Advanced Open to everyone Workshop Retention
Get Started - Live Monthly Session
Learn how to navigate Bluecore to build a campaign from beginning to end
Live Training Beginner Platform
Workshop: Holiday Prep Series - Enhance Identification with an Exit Prevention Lead Capture Campaign
In this workshop, we'll walk through an end-to-end use case of creating an on-site lead capture campaign to prevent unknown shoppers from exiting the website, in preparation for winter holidays 2024.
Advanced Identification Workshop
Workshop: Holiday Prep Series - Enhance Retention with a Post-Purchase Multi-Touch Journey
In this workshop, we'll walk through an end-to-end use case of creating a multi-touch journey of post-purchase campaigns for active buyers, in preparation for winter holidays 2024.
Advanced Workshop Retention