Showcase Dynamic Content Across Channels
Use behavioral and product data to customize a user’s experience in any channel. Render an email based on the search terms a customer used. Serve an ad using the products that they viewed or added to cart. Dynamic content makes your messages exponentially more relevant, surfacing banners, hero images, promotions, codes, and other content directly from your website, making each email and ad truly unique. This keeps your communications with customers consistent and fresh while automating this process for you, the marketer. Sounds like a win-win.